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Sandra Lopez

Vice President
Intel Sports

Sandra E. Lopez
Vice President, Intel Sports

 

Sandra E. Lopez is vice president/GM for Intel Sports helping to lead business, marketing, and market development efforts. Her team is responsible for partnering with the sports industry to transform how sports are played and watched. This includes defining business and partner strategies in order to achieve Intel Sport’s growth and profit objectives as well as managing overall go-to-market activities with the business partners and customers. 

 

Previously, she was within Intel’s New Technology Group, leading and managing the Fashion wearable business.  In this role, Lopez was a vocal advocate for the convergence between fashion and technology. Prior to her current position, she was director of strategic partnerships for fashion and fitness, with responsibility for defining and carrying out Intel’s business strategy for wearables technology. Earlier in her Intel career, Lopez held various roles within corporate marketing, including director of new business marketing and director of consumer marketing. In the latter role, she led Intel’s brand repositioning work to earn an Intel Achievement Award in 2010. She also earned industry honors. In 2013, she won a Marketers That Matter award, a program that recognizes top marketing executives in the San Francisco Bay Area. In 2015, she was named among the Top 10 Latina Executives by LATINA Style Inc.

 

Before joining Intel in 2005, Lopez worked at Adobe Systems Inc., Macromedia, Computer Associates International Inc. and several other technology companies.

 

Lopez holds a bachelor’s of science degree in economics and textiles and clothing from the University of California at Davis. In addition, she attended the Stanford Intel Accelerator Program.  She is an active member of several Intel organizations focused on both women and Latino advancements, including Intel’s Hispanic Leadership Council and Pay It Forward Program. As part of contributing to the community, she is focused on building the next generation of female leaders. 

 

 

Twitter: @nycsf

Wednesday, June 06

Big Data and Analytics: Shifting the Sports Sponsorship and Activation Value Proposition

Data — and the ability to analyze it — has shifted the sports sponsorship value proposition from reach and exposure to communicating one-on-one with sports fans. Execs will discuss the impact of data-based decision making on everything from negotiating sponsorship deals to activation plans and ROI. You’ll hear from:

Michael Goldstein, Vice President, Global Marketing and Sponsorships, Mastercard
Sandra Lopez, Vice President, Intel Sports
Shawn Quill, Executive Director, Sports Marketing and Sponsorships, KPMG
Justin Toman, Senior Director, Sports Marketing, Pepsico
Moderator: Terry Lefton, Editor-at-Large, SBJ / SBD