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Sam Li

Head, Content Acquisition and Strategic Partnership
Sina Sports

Sam Li is the Head of Content Acquisition and Strategic Partnerships for Sina Sports where he is responsible for domestic and international sports rights acquisition; strategic partnerships with rights holders, teams and individual athletes; and international sponsorships and marketing.  He was previously an Associate Vice President with the National Basketball Association.  Sam has a Juris Doctor degree from University of Michigan Law School and dual bachelor degrees from University of California, Los Angeles.

Tuesday, June 05

Compelling Video Content that Drives Social Engagement and Amplifies Sports Partnerships

Video marketing is one of the best ways to create engagement with sports fans on social media platforms. Video has a unique ability to connect with viewers — whether it’s prerecorded videos that are socially shareable or live social videos that are about real-time engagement. In this session, you will hear how sponsors and their partners are using social media to create and promote authentic and emotional content that drives fan engagement. You’ll hear from:

Kevin Cote, Head, Sports Partnerships, Teams and Athletes , Facebook
Jayar Donlan, Executive Vice President, Digital & Social Content, WWE
Sam Li, Head, Content Acquisition and Strategic Partnership, Sina Sports
Evan Parker, Managing Director, Series Marketing & Content Strategy , NASCAR
Manny Rodriguez, Chief Marketing and Experience Officer , UCHealth
Moderator: Abraham Madkour, Executive Editor, SBJ / SBD