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Rob Temple

Senior Vice President, ESPN Sports Marketing

Rob Temple

SVP, Sports Marketing

ESPN

 

As senior vice president of Sports Marketing, Rob Temple oversees the insights-driven marketing, sales and activation of ESPN’s sports properties, through the utilization of ESPN’s premier multimedia platforms.

During his 14-year tenure, Temple has maximized the revenue potential of ESPN’s extensive range of sports, including the NBA, NFL, MLB, NASCAR, X Games and many others. Temple and his team have also been closely aligned with the tremendous growth of ESPN’s college sports portfolio over the last decade, and have been instrumental in developing a range of industry-leading partnerships for major clients related to the company’s college sports programming. Additionally, he played a leading role in developing a sponsorship architecture for the College Football Playoff, setting a new benchmark for sponsor integration and activation.

Prior to arriving at ESPN, Temple’s 20-year career in sports media and marketing included both domestic and international experience across such leading sports properties as:  the Olympic Games, NCAA Championships/Final Four, SEC, motor sports, FIFA properties, Rugby Union, Tennis, Aussie Rules Football, cricket, golf and thoroughbred horse racing.

Temple spent five years in Sydney, Australia (1996-2001), as the General Manager of Olympic and Sports Sales and Marketing for The Seven Network. He led the network’s highly successful marketing and sales efforts for the Sydney 2000 Olympic Games.

Temple graduated from the University of North Carolina in 1988 with a bachelor of arts in political science. He is based in ESPN’s New York office.

Tuesday, June 05

The Content Imperative: Strategy, Rights and the Impact on Sponsorship Deals

With the proliferation and popularity of digital, and social channels, every sponsor is now a content producer. Panelists will discuss how sponsors and their agencies, along with their media and property partners, are collaborating on content that resonates with consumers. In addition, this session will also address the necessary changes to the sports sponsorship and marketing industry from a business based on TV rights to one based on new forms of media consumption. You’ll hear from:

Shannon Dan, Senior Vice President, Digital Strategy , Intersport
Mark Foxton, Director, Sports Marketing, Levi's
Chris Lee, Vice President, Sponsorships , U.S. Bank
Brent Schoeb, Vice President, Corporate Partnerships , San Francisco 49ers & Levi's Stadium
Rob Temple, Senior Vice President, ESPN Sports Marketing
Moderator: Abraham Madkour, Executive Editor, SBJ / SBD