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Nicole Pike

Global Research and Product Lead
Nielsen Esports

Nicole Pike, Managing Director, Nielsen Esports

Nicole Pike is Managing Director of Nielsen’s global esports business. Her mission is to not only help clients understand why esports is an important trend to activate against, but also how to strategically invest themselves while remaining authentic to their own audience and the passionate esports fan base.

She has built career with Nielsen consulting with key players in the gaming and esports industries, bringing insights and actionability to their strategy around fan engagement, sponsorship, and new product launches. With her expertise, endemic gaming companies, brands, broadcasters, and more have successfully entered and excelled in the fast-paced gaming marketplace.

Nicole led Nielsen’s jump into the rapidly expanding global esports market, coordinating experts and products across the well-established Nielsen Games and Nielsen Sports verticals to form the new Nielsen Esports division. Under her leadership, Nielsen has developed a tailored practice area for clients looking to understand the fans, sponsorship opportunities, and future trends in the ever-evolving esports space.

Wednesday, June 06

An In-Depth Look at Esports Sponsorship Activation, Original Content and Fan Engagement

Esports sponsors who invest time and money into activation — including original content — improve fan engagement with their brand and add value for their media and property partners. Panelists will discuss building authenticity with digital-native millennials through esports; empowering fans through highly relevant content; and creating meaningful sponsorship activation and community engagement plans. You’ll hear from:

Hunter Leigh, Head, Esports, Golden State Warriors
Kurt Melcher, Executive Director, Esports , Intersport
Nicole Pike, Global Research and Product Lead , Nielsen Esports
Kristen Salvatore, VP, Commercial Director of Esports, Twitch
Travis Wannlund, Senior Director of Esports, Red Bull North America
Moderator: Ben Fischer, Staff Writer, SBJ