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Michael Smith

Head, Gatorade Digital Strategy
Pepsico

Michael Smith is Gatorade’s Head of Digital Strategy. In this role, he oversees the brand’s consumer experience on digital platforms, including Gatorade’s social channels, digital advertising efforts and e-commerce initiatives. Michael leads a team that brings the Gatorade brand to life digitally, meeting today’s athletes where they consume information and form communities. The team’s award-winning work has also delivered a positive increase in brand equity.

 

Michael has held a variety of marketing roles at Gatorade since 2011, working across brand management, advertising and social media strategy, as well as product innovation. Prior to joining PepsiCo, he held a variety of roles on the agency side of the industry, working on a number of large brands.

 

Michael received his MBA from New York University’s Stern School of Business and his undergraduate degree from Yale University.

Wednesday, June 06

Inside: #TheDebut Fueled by Gatorade

A First-of-its-Kind Live Stream Broadcast on Twitter. Gatorade, Twitter and Intersport teamed up to produce #TheDebut – a livestream of eight high school basketball games highlighting great matchups that include some of the top players in the country. This session will address the holistic approach to modern-day media consumption by brings fans’ appetite for video together with their desire to remain connected in real-time. You’ll hear from:

Andrew Barge, Head of Sports Broadcast Partnerships, US, Twitter
Jason Bernstein, Vice President, Content Strategy and Distribution, Intersport
Michael Smith, Head, Gatorade Digital Strategy , Pepsico
Moderator: Terry Lefton, Editor-at-Large, SBJ / SBD