Michael Smith is Gatorade’s Head of Digital Strategy. In this role, he oversees the brand’s consumer experience on digital platforms, including Gatorade’s social channels, digital advertising efforts and e-commerce initiatives. Michael leads a team that brings the Gatorade brand to life digitally, meeting today’s athletes where they consume information and form communities. The team’s award-winning work has also delivered a positive increase in brand equity.
Michael has held a variety of marketing roles at Gatorade since 2011, working across brand management, advertising and social media strategy, as well as product innovation. Prior to joining PepsiCo, he held a variety of roles on the agency side of the industry, working on a number of large brands.
Michael received his MBA from New York University’s Stern School of Business and his undergraduate degree from Yale University.
Inside: #TheDebut Fueled by Gatorade
A First-of-its-Kind Live Stream Broadcast on Twitter. Gatorade, Twitter and Intersport teamed up to produce #TheDebut – a livestream of eight high school basketball games highlighting great matchups that include some of the top players in the country. This session will address the holistic approach to modern-day media consumption by brings fans’ appetite for video together with their desire to remain connected in real-time. You’ll hear from: