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Michael Goldstein

Vice President, Global Marketing and Sponsorships
Mastercard

In 2012, Michael joined Mastercard as a Vice President & Business Leader, Global Sponsorships. He has since been promoted to Vice President & Senior Business Leader, Global Sponsorships. He oversees Mastercard’s global golf and rugby platforms, which are highlighted by The Open Championship and Rugby World Cup partnerships.  He also focuses on UEFA Champions League activation, global sponsorship strategy, property evaluation and research, and the overall use of sponsorship assets worldwide.

 

Prior to Mastercard, Michael was with LG Electronics, where he oversaw its NCAA corporate sponsorship across multiple business units, including all Men’s and Women’s Championships.  He also managed co-marketing strategic partnerships in the gaming and entertainment space that were leveraged via retail promotions.

 

Before LG, Michael was with Octagon, where he consulted Fortune 100 companies, including Mastercard, on where and how to drive business via sponsorships in the sports and entertainment world. 

 

Earlier in his career, Michael worked in television production at ESPN on shows such as Baseball Tonight and SportsCenter.  He holds an MBA and MS in Sport Management from UMass-Amherst and a BA in Psychology from the University of Rochester. He currently resides in Scarsdale, NY, with his wife Lindsey and two children, Zoe and Levi.

Wednesday, June 06

Big Data and Analytics: Shifting the Sports Sponsorship and Activation Value Proposition

Data — and the ability to analyze it — has shifted the sports sponsorship value proposition from reach and exposure to communicating one-on-one with sports fans. Execs will discuss the impact of data-based decision making on everything from negotiating sponsorship deals to activation plans and ROI. You’ll hear from:

Michael Goldstein, Vice President, Global Marketing and Sponsorships, Mastercard
Sandra Lopez, Vice President, Intel Sports
Shawn Quill, Executive Director, Sports Marketing and Sponsorships, KPMG
Justin Toman, Senior Director, Sports Marketing, Pepsico
Moderator: Terry Lefton, Editor-at-Large, SBJ / SBD