Director, Sports Marketing
Mark Foxton joined Levi Strauss in 2014. He currently leads Levi’s Sports Marketing team, overseeing its current property relationships including Levi’s Stadium, the San Francisco 49ers, the San Francisco Giants, the Golden State Warriors, the New York Yankees and the Green Bay Packers. Mr. Foxton is responsible for developing and implementing strategies for the brand as they look to expand within the sports lifestyle landscape. He has also been instrumental in the global launch of the Levi’s NFL, NBA and MLB licensed apparel collections.
For their work on the launch of Levi’s Stadium, Mr. Foxton and his team received the Worldwide Koshland Award, which is the highest honor employees can receive and recognizes the most outstanding performance worldwide, as decided by the company’s senior leaders. Mr. Foxton and his team have also received multiple Excellence Awards, which annually honors “best in class” employees and teams who champion the company’s vision, while contributing to the strategic and annual operating plans.
A seasoned sports and entertainment marketing executive, Mr. Foxton has spent more than two decades building, negotiating and activating multi-million dollar, multi-platform partnerships for industry leading leagues, teams and rights holders including the NBA, Soccer United Marketing, Madison Square Garden, the San Francisco 49ers, San Jose Sharks and Live Nation. Foxton has also served as an adjunct professor for the University of San Francisco’s Master of Sports Marketing program.
Mr. Foxton received his AB from Stanford University. He currently resides in San Anselmo, CA with his wife and two children.
The Content Imperative: Strategy, Rights and the Impact on Sponsorship Deals
With the proliferation and popularity of digital, and social channels, every sponsor is now a content producer. Panelists will discuss how sponsors and their agencies, along with their media and property partners, are collaborating on content that resonates with consumers. In addition, this session will also address the necessary changes to the sports sponsorship and marketing industry from a business based on TV rights to one based on new forms of media consumption. You’ll hear from: