Kurt Melcher Biography
Kurt Melcher is the Executive Director of Esports at Intersport, a Chicago-based Marketing and Media Solutions Company. Previously an athletic administrator for 15 years, Melcher recognizes the core educational elements involved in traditional sports and believes the same hold true for esports. Through his efforts and vision, Robert Morris University became the first university to recognize esports as part of the athletic department and offer athletic scholarships to gamers, helping to legitimize the world of collegiate esports. Most recently, Melcher and Intersport’s Esports Group was contracted by the National Collegiate Athletic Association (NCAA) to further its exploration of the collegiate esports landscape.
A prominent esports evangelist, Mr. Melcher has been featured in a number of prominent news sources including The New York Times, The Wall Street Journal, Washington Post, Time Magazine, ESPN, NPR, HBO Real Sports and in the documentary film All Work All Play.
An In-Depth Look at Esports Sponsorship Activation, Original Content and Fan Engagement
Esports sponsors who invest time and money into activation — including original content — improve fan engagement with their brand and add value for their media and property partners. Panelists will discuss building authenticity with digital-native millennials through esports; empowering fans through highly relevant content; and creating meaningful sponsorship activation and community engagement plans. You’ll hear from: