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Kristen Salvatore

VP, Commercial Director of Esports
Twitch

Kristen Salvatore is the VP Commercial Director of Esports at Twitch, where she is responsible for the company's sales strategies around competitive gaming. A 12-year games industry veteran, Kristen also served as VP of Marketing at Nexon, App Store Manager of Games at Apple, and Director of Brand Strategy at BioWare where she honed her expertise in video game marketing. Kristen holds an MA in Communication and Education from Columbia University.

Wednesday, June 06

An In-Depth Look at Esports Sponsorship Activation, Original Content and Fan Engagement

Esports sponsors who invest time and money into activation — including original content — improve fan engagement with their brand and add value for their media and property partners. Panelists will discuss building authenticity with digital-native millennials through esports; empowering fans through highly relevant content; and creating meaningful sponsorship activation and community engagement plans. You’ll hear from:

Hunter Leigh, Head, Esports, Golden State Warriors
Kurt Melcher, Executive Director, Esports , Intersport
Nicole Pike, Global Research and Product Lead , Nielsen Esports
Kristen Salvatore, VP, Commercial Director of Esports, Twitch
Travis Wannlund, Senior Director of Esports, Red Bull North America
Moderator: Ben Fischer, Staff Writer, SBJ