Facebook Sports Partnerships – Teams & Athletes
Kevin Cote manages sports partnerships with teams and athletes at Facebook. In this role, Cote works closely with partners to help them reach new audiences, experiment with innovative forms of distribution and achieve their business objectives. This consultation covers best practices across Facebook’s family of platforms, including Facebook, Instagram, Messenger and Oculus. Prior to Facebook, Cote spent 11 seasons with the Golden State Warriors, where he led the organization’s digital, mobile and social media efforts.
Compelling Video Content that Drives Social Engagement and Amplifies Sports Partnerships
Video marketing is one of the best ways to create engagement with sports fans on social media platforms. Video has a unique ability to connect with viewers — whether it’s prerecorded videos that are socially shareable or live social videos that are about real-time engagement. In this session, you will hear how sponsors and their partners are using social media to create and promote authentic and emotional content that drives fan engagement. You’ll hear from: