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Kevin Cote

Head, Sports Partnerships, Teams and Athletes
Facebook

Kevin Cote

Facebook Sports Partnerships – Teams & Athletes

Kevin Cote manages sports partnerships with teams and athletes at Facebook. In this role, Cote works closely with partners to help them reach new audiences, experiment with innovative forms of distribution and achieve their business objectives. This consultation covers best practices across Facebook’s family of platforms, including Facebook, Instagram, Messenger and Oculus. Prior to Facebook, Cote spent 11 seasons with the Golden State Warriors, where he led the organization’s digital, mobile and social media efforts.

Tuesday, June 05

Compelling Video Content that Drives Social Engagement and Amplifies Sports Partnerships

Video marketing is one of the best ways to create engagement with sports fans on social media platforms. Video has a unique ability to connect with viewers — whether it’s prerecorded videos that are socially shareable or live social videos that are about real-time engagement. In this session, you will hear how sponsors and their partners are using social media to create and promote authentic and emotional content that drives fan engagement. You’ll hear from:

Kevin Cote, Head, Sports Partnerships, Teams and Athletes , Facebook
Jayar Donlan, Executive Vice President, Digital & Social Content, WWE
Sam Li, Head, Content Acquisition and Strategic Partnership, Sina Sports
Evan Parker, Managing Director, Series Marketing & Content Strategy , NASCAR
Manny Rodriguez, Chief Marketing and Experience Officer , UCHealth
Moderator: Abraham Madkour, Executive Editor, SBJ / SBD