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Justin Toman

Senior Director, Sports Marketing
Pepsico

Justin Toman is Pepsi’s Head of Sports Marketing & Partnerships. He oversees all of the company’s sports investments and marketing including all league, team, media and athlete partnerships with the task of delivering PepsiCo’s long term sports strategy and break-through sports marketing platforms across all beverage brands.

 

Justin joined PepsiCo in 2007 and held several brand marketing roles including Mountain Dew and Pepsi before joining the Sports Marketing team. Since leading the sports agenda for Pepsi, he has delivered some of the company’s most successful marketing platforms including the Pepsi Super Bowl Halftime Show and oversees one of the largest rosters of sports partnerships in the industry.

 

In 2017 he was honored as one of Sports Business Journal’s ‘Forty Under 40’. 

 

Prior to PepsiCo, Justin worked at the University of Michigan Athletic Department. He holds three degrees from Michigan and won three NCAA titles in gymnastics. He also beat Tom Brady for Michigan’s Athlete of the Year honors in 1999.

Wednesday, June 06

Big Data and Analytics: Shifting the Sports Sponsorship and Activation Value Proposition

Data — and the ability to analyze it — has shifted the sports sponsorship value proposition from reach and exposure to communicating one-on-one with sports fans. Execs will discuss the impact of data-based decision making on everything from negotiating sponsorship deals to activation plans and ROI. You’ll hear from:

Michael Goldstein, Vice President, Global Marketing and Sponsorships, Mastercard
Sandra Lopez, Vice President, Intel Sports
Shawn Quill, Executive Director, Sports Marketing and Sponsorships, KPMG
Justin Toman, Senior Director, Sports Marketing, Pepsico
Moderator: Terry Lefton, Editor-at-Large, SBJ / SBD