Group Created with Sketch.
Past Events
Back to Speaker Faculty

Joao Chueiri

Vice President, Consumer Connections
Anheuser-Busch InBev

Joao Chueiri

VP, Consumer Connections at Anheuser-Busch InBev

 

Seasoned marketing leader having worked with global brands across many different industries and geographies. 8 years in advertising (Saatchi & Saatchi, JWT, McCann). 7 years at Nike. Currently Consumer Connections VP at AB-InBev in NYC.

Tuesday, June 05

BRAND SHOWCASE: Anheuser-Busch InBev

The Perfect Sports Sponsorship: ABI’s New Model. In this address you will hear from Anheuser-Busch InBev’s Vice President of Consumer Connections Joao Chueiri: • About why he believes the sponsorship model is broken, and how he’s revamping Anheuser-Busch’s InBev approach to sponsorships • The launch of the company’s in-house content factory, Bud Studios, with a new sponsorship structure in place

Joao Chueiri, Vice President, Consumer Connections, Anheuser-Busch InBev
Moderator: Terry Lefton, Editor-at-Large, SBJ / SBD