VP, Consumer Connections at Anheuser-Busch InBev
Seasoned marketing leader having worked with global brands across many different industries and geographies. 8 years in advertising (Saatchi & Saatchi, JWT, McCann). 7 years at Nike. Currently Consumer Connections VP at AB-InBev in NYC.
BRAND SHOWCASE: Anheuser-Busch InBev
The Perfect Sports Sponsorship: ABI’s New Model. In this address you will hear from Anheuser-Busch InBev’s Vice President of Consumer Connections Joao Chueiri: • About why he believes the sponsorship model is broken, and how he’s revamping Anheuser-Busch’s InBev approach to sponsorships • The launch of the company’s in-house content factory, Bud Studios, with a new sponsorship structure in place