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Jayar Donlan

Executive Vice President, Digital & Social Content
WWE

Jayar Donlan is a seasoned digital and technology professional. After starting at WWE as Vice President, Social Media in April of 2013, Donlan was promoted to Executive Vice President, Digital and Social Content, overseeing a team of 90 that is responsible for digital content, video, design and social media reporting directly to WWE Chairman & CEO Vince McMahon. Jayar has played a key role in developing WWE into one of the most-followed and influential brands in the world. Under Jayar’s leadership, the social media team has grown and flourished, helping WWE increase its social footprint to a total of more than 850 million combined followers and making WWE the No. 1 sports channel on YouTube.

During his tenure, WWE’s digital and social media teams have been honored with more than 100 awards or nominations. Last year, Jayar was recognized on Ad Age’s 40 Under 40 list and the Leaders In Sport 40 Under 40 list. This year, he was named Digital Executive of the Year by Cynopsis Sports.

Jayar is a member of the board of directors for Boys & Girls Club Stamford. He leverages his professional experience to help Boys & Girls Club achieve their mission to enable all youth, especially those who need us most, to reach their full potential as productive, caring and responsible citizens.

Prior to joining WWE, Donlan was Vice President of Analytics at MXM Social and served as a member of the MXM Social Leadership team, helping shape strategy for a number of entertainment and sports clients, including NBC, Disney and Sony. Jayar is a graduate of Georgetown University.

Tuesday, June 05

Compelling Video Content that Drives Social Engagement and Amplifies Sports Partnerships

Video marketing is one of the best ways to create engagement with sports fans on social media platforms. Video has a unique ability to connect with viewers — whether it’s prerecorded videos that are socially shareable or live social videos that are about real-time engagement. In this session, you will hear how sponsors and their partners are using social media to create and promote authentic and emotional content that drives fan engagement. You’ll hear from:

Kevin Cote, Head, Sports Partnerships, Teams and Athletes , Facebook
Jayar Donlan, Executive Vice President, Digital & Social Content, WWE
Sam Li, Head, Content Acquisition and Strategic Partnership, Sina Sports
Evan Parker, Managing Director, Series Marketing & Content Strategy , NASCAR
Manny Rodriguez, Chief Marketing and Experience Officer , UCHealth
Moderator: Abraham Madkour, Executive Editor, SBJ / SBD