Jason E. Pearl
Senior vice president, partnerships & Business Development
Jason Pearl, in his 26th season with the Giants, is responsible for corporate partnerships and business development programs for the team and other related events at AT&T Park. The San Rafael, CA native started his career with the Giants in the ticket office in 1993 before moving to the marketing department with a focus on corporate sponsorships in 1994. Jason played an integral role in developing the naming rights agreement with AT&T and the creation of the Winner’s Circle sponsorship model as part of the funding strategy to build the privately financed ballpark. Jason also oversees the organization’s Hispanic marketing, broadcast and outreach efforts, and the business relationship with the team’s flagship radio station, KNBR. Pearl is part of the Giants executive team responsible for the Mission Rock development with a focus on creating business partnership opportunities for the 28 acre project. Jason has been a longtime supporter of the non-profit social enterprise, Juma Ventures, and currently serves on Juma’s National Board of Directors. A 1991 graduate of Cornell University, Jason lives in San Francisco with his wife, Nikki, daughter, Ella, son, Ruben and their two dogs, Redmond and Juniper.
Disrupting the Traditional Sports Sponsorship and Activation Model
For a sponsorship to resonate with consumers it needs to feel authentic. Execs will discuss disrupting the traditional ways of doing business and creating a fan-focused standard for sponsorship activation. You’ll hear from: