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Jason Bernstein

Vice President, Content Strategy and Distribution
Intersport

Jason Bernstein is the Vice President of Content Strategy & Distribution at Intersport. He is responsible for developing the company’s multi-media platforms through live events, TV programming, mobile, social and digital content by maintaining and growing the company’s existing television partners while adding a group of digital publishing partners to achieve an entirely new level of content distribution.

At Intersport, he has been able to build from scratch a go-to market program that establishes a unifying approach and strategy to content distribution that, in 2018 alone, has led the creation of a first-of-its-kind live stream broadcast on Twitter called #TheDebut, and the partnership with Twitter to distribute all of the pool play & quarterfinal coverage for the inaugural Dos Equis 3X3U National Championship live on Twitter, in addition to delivering the event’s semifinals and final on ESPN2.

Prior to Intersport, Jason Bernstein was managing director for Hawk-Eye Innovations North America (a Sony company) where he oversaw the implementation of all U.S.-based agreements, including the growth and development of new business and technology advancements for clients in North America.

Prior to joining Sony, Bernstein led & managed content acquisition and scheduling strategy for ESPN’s tennis business, including the landmark Wimbledon and US Open acquisitions for the network. He also managed digital media programming content acquisition, scheduling and distribution for ESPN’s live multi-screen sports network, ESPN3, and its authenticated networks service WatchESPN.  

Bernstein is also the architect of the Nathan’s Famous Hot Dog Eating Contest as a made-for-TV event, bringing it to television for the first time in 2004.

Wednesday, June 06

Inside: #TheDebut Fueled by Gatorade

A First-of-its-Kind Live Stream Broadcast on Twitter. Gatorade, Twitter and Intersport teamed up to produce #TheDebut – a livestream of eight high school basketball games highlighting great matchups that include some of the top players in the country. This session will address the holistic approach to modern-day media consumption by brings fans’ appetite for video together with their desire to remain connected in real-time. You’ll hear from:

Andrew Barge, Head of Sports Broadcast Partnerships, US, Twitter
Jason Bernstein, Vice President, Content Strategy and Distribution, Intersport
Michael Smith, Head, Gatorade Digital Strategy , Pepsico
Moderator: Terry Lefton, Editor-at-Large, SBJ / SBD