Hunter Leigh has recently joined the Golden State Warriors as Head of Esports, overseeing the Golden Guardians League of Legends team, and Warriors Gaming Squad NBA2K team. In this role, he is responsible for all day to day operations of the existing Esports teams along with strategy and corporate development for future Esports ventures. Prior to joining the Warriors he was Head of Esports Operations for Yahoo Esports and Product Lead on the North American League Championship Series at Riot Games. He is an Esports industry veteran having work for teams, media, and formal leagues, and has seen the industries growth first hand. Prior to working in Esports, he was active in the tech and social gaming space in the San Francisco area.
An In-Depth Look at Esports Sponsorship Activation, Original Content and Fan Engagement
Esports sponsors who invest time and money into activation — including original content — improve fan engagement with their brand and add value for their media and property partners. Panelists will discuss building authenticity with digital-native millennials through esports; empowering fans through highly relevant content; and creating meaningful sponsorship activation and community engagement plans. You’ll hear from: