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Elizabeth O'Brien

Program Director, Sports and Entertainment Partnerships , IBM

Elizabeth O'Brien brings her zeal for transforming the business of live sports and entertainment to her role leading marketing programs for IBM’s Global Sports & Entertainment Partnerships Group.  Elizabeth is responsible for helping IBM’s partners elevate and amplify moments of cultural significance by manifesting IBM innovation, including AI/Cognitive technology (Watson), and Cloud. Her portfolio includes iconic properties including The Masters, Wimbledon, the US Open, a partnership with Pebble Beach, ESPN Fantasy Football and the Tony Awards.

A 15-year veteran of IBM, Elizabeth is passionate about the IBM solutions that create measurable impact through extraordinary experiences for fans, coaches, athletes and media. Elizabeth has a BA in History and French from Middlebury College and an MPS in Interactive Telecommunications from NYU.

Tuesday, June 05

FEATURED INTERVIEW: IBM

Revolutionizing the Live Event Experience. In this interview you will hear from IBM’s Program Director of Sports and Entertainment Partnerships Elizabeth O’Brien: • About how artificial intelligence is creating smarter, more responsive and personalized live event experiences. • About the business impact of innovative technologies — like IBM Watson — and how strategic adoption drives measurable business value.

Elizabeth O'Brien, Program Director, Sports and Entertainment Partnerships , IBM
Moderator: Abraham Madkour, Executive Editor, SBJ / SBD