Elizabeth O'Brien brings her zeal for transforming the business of live sports and entertainment to her role leading marketing programs for IBM’s Global Sports & Entertainment Partnerships Group. Elizabeth is responsible for helping IBM’s partners elevate and amplify moments of cultural significance by manifesting IBM innovation, including AI/Cognitive technology (Watson), and Cloud. Her portfolio includes iconic properties including The Masters, Wimbledon, the US Open, a partnership with Pebble Beach, ESPN Fantasy Football and the Tony Awards.
A 15-year veteran of IBM, Elizabeth is passionate about the IBM solutions that create measurable impact through extraordinary experiences for fans, coaches, athletes and media. Elizabeth has a BA in History and French from Middlebury College and an MPS in Interactive Telecommunications from NYU.
FEATURED INTERVIEW: IBM
Revolutionizing the Live Event Experience. In this interview you will hear from IBM’s Program Director of Sports and Entertainment Partnerships Elizabeth O’Brien: • About how artificial intelligence is creating smarter, more responsive and personalized live event experiences. • About the business impact of innovative technologies — like IBM Watson — and how strategic adoption drives measurable business value.