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Chris Uettwiller

CEO
Dirty Robber

Chris Uettwiller is CEO and Executive Producer at Dirty Robber, an Academy Award-nominated production and entertainment company recognized for its fearless storytelling and award-winning work in film, branded content, and advertising. The company was nominated for an Academy Award in 2013 for its short film, “Buzkashi Boys” and more recently, produced the “Tom Vs. Time” series for Facebook Watch and “Breaking2” an award-winning film documenting Nike’s effort to break the 2-hour marathon barrier. Dirty Robber has received numerous honors from The One Show, The Webbys, Cannes Lions and AICP for their work in partnership with Nike, Comcast, Showtime and others.

 

Chris is also partner at Coyote Post, an award-winning motion picture post-production company, specializing in editorial, motion graphics, VFX and Color for features, commercials and music videos.

 

Chris and his two children live in Silver Lake, CA.

Wednesday, June 06

Inside: Nike's Breaking2 Campaign

Authentic, and Emotional, Branded Content Celebrated by Millions of People Around the World. In 2016, NIKE set out on a quest to make history: to leverage modern science and the most sophisticated training methods to help an elite group of runners beat the 2-hour marathon mark, something that had never been done before (the existing World Record was 2:02:57). This session will address this complexities and challenges of such a vast project, which stretched across three continents and six countries; and featured a documentary film, a live-streamed race to millions of viewers across social media, and a flagship product launch, among other components. You’ll hear from:

Brendan Ripp, Executive Vice President, Sales and Partnerships , National Geographic Partners
Chris Uettwiller, CEO, Dirty Robber
Guest Moderator: Andy Dolich, Dolich Consulting