Vice President, Head of Sponsorships
Christopher Lee has enjoyed a successful 15+ year career in the sports sponsorship industry. A well-respected industry leader, Lee is one of the few brand-side sponsorship experts that can activate a three-pronged approach to sponsorship marketing - applying a strategic sponsorship framework and evaluation process, integrating sales and business revenue driving opportunities, and incorporating strong consumer-facing social and experiential marketing programs.
Lee joined U.S. Bank in 2016 to lead its sponsorship marketing team. He was brought in to assess, evaluate and revamp the way that sponsorships were procured and activated by the company, in order to strategically and seamlessly incorporate sponsorships into a fully integrated brand marketing strategy. Lee recently completed a very successful activation of the Super Bowl at U.S. Bank Stadium.
Prior to joining U.S. Bank, Lee was the Director of Brand Partnerships and Social Engagement at San Francisco-based Esurance. At both the bank and the insurance firm, Lee successfully developed and implemented national sponsorship brand strategies for both brands, taking fragmented local market approaches and developing nationally recognized sponsorship portfolios.
His efforts and expertise have proven successful and drawn accolades. In 2016 his efforts around Esurance’s Major League Baseball (MLB) national rights partnership and title sponsorship of the All-Digital Esurance MLB All-Star Ballot were recognized with the Marketers that Matter Award for Digital Innovation. More importantly, his work drove results for the business.
Earlier in his career, while at the pre-championship Golden State Warriors, Chris was an integral member of the sponsorship sales and marketing team. During his tenure he built successful partnerships with major brands, including Verizon, Symantec, Visa, Ross Stores, Autotrader, Clorox, 24 Hour Fitness and more.
Lee received his bachelor’s degree in Communications at San Diego State University, and a master’s degree in Sports Management at the University of San Francisco. He lives in the East Bay with his wife and young daughter.
The Content Imperative: Strategy, Rights and the Impact on Sponsorship Deals
With the proliferation and popularity of digital, and social channels, every sponsor is now a content producer. Panelists will discuss how sponsors and their agencies, along with their media and property partners, are collaborating on content that resonates with consumers. In addition, this session will also address the necessary changes to the sports sponsorship and marketing industry from a business based on TV rights to one based on new forms of media consumption. You’ll hear from: