Brent Schoeb currently serves as the Vice President of Corporate Partnerships (Sales & Services) with the San Francisco 49ers overseeing the day-to-day operations of both the partnership sales and partnership services teams. Schoeb is charged with selling, cultivating and activating corporate partnerships for the 49ers. His team also sells/services partnerships for other events at Levi’s® Stadium, providing corporate prospects with a portfolio of non-NFL related opportunities. Currently, the 49ers rank as one of the top teams in the NFL in corporate partnership revenue and have partnered with some of the most recognizable brands in the world. This is Schoeb’s second stint with the 49ers, his first coming in 2010 where he led the Corporate Partnership Sales team in new business development including selling the first 49ers season presenting partnership.
Previously, Schoeb was the Director of Corporate Partnerships for the Indianapolis Motor Speedway (including the Indy 500) and Manager of Corporate Partnerships for the NBA Memphis Grizzlies. During his tenure with the Grizzlies, Schoeb authenticated brands creatively and earned an activation NBA Best Practice.
Schoeb currently serves as a Steering Committee member for the National Sports Forum.
A Minnesota native, he is a graduate of St. Cloud State University and later completed his MBA and Masters of Sports Administration from Ohio University.
Schoeb resides with his wife, Jessica, and daughter, Taetum, in San Jose, California.
The Content Imperative: Strategy, Rights and the Impact on Sponsorship Deals
With the proliferation and popularity of digital, and social channels, every sponsor is now a content producer. Panelists will discuss how sponsors and their agencies, along with their media and property partners, are collaborating on content that resonates with consumers. In addition, this session will also address the necessary changes to the sports sponsorship and marketing industry from a business based on TV rights to one based on new forms of media consumption. You’ll hear from: