Ben Fischer has covered Olympic and action sports for the SportsBusiness Journal since 2015, and has more recently tackled the emerging esports industry. He’s covered two Olympic Games, Los Angeles’ pursuit of the 2028 Olympics and the rush of sports investment dollars into competitive video gaming. Before turning to sports, he wrote about the technology and health care industries over a 12-year career. A graduate of Kent State University and the University of Ilinois-Springfield, he and his wife live in Queens, NY.
FEATURED INTERVIEW: Visa
The most successful sponsors are those who develop and execute unforgettable, 360-degree campaigns while staying true to their brand promise. Andrew Cohen, Vice President, Global Brand and Creative, Visa will discuss how the company uses its expansive global sponsorship portfolio, including the Olympics, FIFA and more, to capture fans’ attention and loyalty in the digital age. He will also share how the company pilots innovative payment technology during the world’s largest sporting events to provide best-in-class experiences for fans worldwide.
FEATURED INTERVIEW - Cloud9
Connecting with Fans On and Off the Playing Field. We will go one-on-one with former NFL running back DeAngelo Williams and discuss: • Social media, marketing and athlete endorsements. • Charitable initiatives, including raising awareness for breast cancer support.
An In-Depth Look at Esports Sponsorship Activation, Original Content and Fan Engagement
Esports sponsors who invest time and money into activation — including original content — improve fan engagement with their brand and add value for their media and property partners. Panelists will discuss building authenticity with digital-native millennials through esports; empowering fans through highly relevant content; and creating meaningful sponsorship activation and community engagement plans. You’ll hear from: