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Andy Steen

Head, Strategic Marketing
Avaya

Andy Steen, Head, Strategic Marketing and Global Sponsorships, Avaya

Andrea "Andy" Steen specializes in leading internal and external strategic communication initiatives with an expertise in managing and developing high-performing communication teams and social, digital, mobile-led business solutions. She also leads Avaya’s Sports Marketing Team. Follow her at @andydances.

Tuesday, June 05

Disrupting the Traditional Sports Sponsorship and Activation Model

For a sponsorship to resonate with consumers it needs to feel authentic. Execs will discuss disrupting the traditional ways of doing business and creating a fan-focused standard for sponsorship activation. You’ll hear from:

Tom Fox, President, San Jose Earthquakes
Jason Pearl, Senior Vice President, Partnerships and Business Development , San Francisco Giants
Ari Segal, President & COO, Immortals
Andy Steen, Head, Strategic Marketing, Avaya
Shizuka Suzuki, Assistant Vice President, Corporate Sponsorships, AT&T
Moderator: Terry Lefton, Editor-at-Large, SBJ / SBD