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Guest Moderator: Andy Dolich

Dolich Consulting

ANDY DOLICH

Andy Dolich brings over five decades of leadership in the sports industry including executive positions in the NFL, NBA, MLB, NHL, pro soccer and lacrosse. The Ohio University Sports Management graduate was Executive Vice-President of the Oakland A’s during their run of success in the 1980’s and 90’s, President of Business Operations for the Golden State Warriors, Memphis Grizzlies and COO of the San Francisco 49ers. Dolich runs a sports business consulting practice in Northern California. Clients have included: IMG College, TBT(The Basketball Tournament on ESPN) 3Ball, a 3X3 basketball league launching in the summer of 2018, Stadium Links Golf, Immersive reality company, Vhere and the FCFL-Fan Controlled Football League. He teaches sports business at Stanford’s School of Continuing Studies. He is co-author of the new book, “20 Secrets to Success for NCAA Student Athletes who Won’t Go Pro.”

Wednesday, June 06

Inside: Nike's Breaking2 Campaign

Authentic, and Emotional, Branded Content Celebrated by Millions of People Around the World. In 2016, NIKE set out on a quest to make history: to leverage modern science and the most sophisticated training methods to help an elite group of runners beat the 2-hour marathon mark, something that had never been done before (the existing World Record was 2:02:57). This session will address this complexities and challenges of such a vast project, which stretched across three continents and six countries; and featured a documentary film, a live-streamed race to millions of viewers across social media, and a flagship product launch, among other components. You’ll hear from:

Brendan Ripp, Executive Vice President, Sales and Partnerships , National Geographic Partners
Chris Uettwiller, CEO, Dirty Robber
Guest Moderator: Andy Dolich, Dolich Consulting