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Andrew Barge

Head of Sports Broadcast Partnerships, US
Twitter

Andrew Barge, Head of Sports Broadcast Partnerships, US

Andrew leads partnerships with sports broadcast networks in the United States for Twitter, including ESPN, Turner Sports, FOX, and NBC, as well as emerging digital media publishers. He's responsible for facilitating premium content partnerships that drive reach and revenue for Twitter's portfolio of US-based sports publishers. Before joining Twitter in 2014, Andrew spent six years in the consumer marketing group at ESPN, where he specialized in marketing ESPN Films and original entertainment (“30 for 30”; the ESPYs), mobile product launches, league programming (NFL, NASCAR), and action sports events. Follow him on Twitter at @abarge.

Wednesday, June 06

Inside: #TheDebut Fueled by Gatorade

A First-of-its-Kind Live Stream Broadcast on Twitter. Gatorade, Twitter and Intersport teamed up to produce #TheDebut – a livestream of eight high school basketball games highlighting great matchups that include some of the top players in the country. This session will address the holistic approach to modern-day media consumption by brings fans’ appetite for video together with their desire to remain connected in real-time. You’ll hear from:

Andrew Barge, Head of Sports Broadcast Partnerships, US, Twitter
Jason Bernstein, Vice President, Content Strategy and Distribution, Intersport
Michael Smith, Head, Gatorade Digital Strategy , Pepsico
Moderator: Terry Lefton, Editor-at-Large, SBJ / SBD