Telisa Yancy is the Chief Marketing Officer at American Family Insurance, a Fortune 300 company. Ms. Yancy was elevated to the new role after successfully transforming the consumer marketing efforts of the company while serving as the Vice President of Marketing. Ms. Yancy joined American Family Insurance in January of 2009 after a successful career in the automotive, retail, restaurant, media innovation and consulting industries.
In her role, Ms. Yancy leads all consumer marketing efforts for the company including digital, social media and nontraditional advertising avenues to build the brand. In 2011, Ms. Yancy and her team spearheaded a re-positioning of the 85 year old company with a Silver Effie Award winning campaign that changed the conversation in the hyper-competitive consumer insurance industry.
Telisa holds an MBA from Kellogg Graduate School of Business, Northwestern University and a Bachelor’s Degree in Business Administration from the University of Illinois at Urbana-Champaign College of Business and Commerce.