As Chief Executive Officer of the PGA of America, Peter P. Bevacqua guides the business decisions of one of the world’s largest sports organizations, serving the Association’s 28,000 PGA Professionals.
Under Bevacqua’s leadership, in 2014, the PGA designed and implemented a long-term strategic plan, focused on the Association’s two-pronged mission: to serve the PGA member and to grow the game. The plan outlines the PGA’s strategic vision and core business products. It also defines the PGA’s constant pursuit of excellence and commitment to innovation and collaboration, the teamwork and talent exhibited in its culture, and a devotion to diversity and inclusion throughout the Association’s programs and practices.
In October 2013, he successfully negotiated a transformational 15-year media rights extension through 2030 with NBC Sports Group for the Ryder Cup, KitchenAid Senior PGA Championship and PGA Professional Championship. Additionally, Bevacqua spearheaded the addition and renewal of key official patron sponsors and partners—such as Mercedes-Benz USA, OMEGA, Samsung, KitchenAid, National Car Rental and Chase—while working hand-in-hand with Ryder Cup Europe to establish the Ryder Cup’s first Worldwide Partner in Standard Life Investments.
In 2015, Bevacqua orchestrated an unprecedented partnership between the PGA, LPGA and KPMG to launch the KPMG Women’s PGA Championship, the first women’s major championship in the PGA of America’s history. In conjunction with the Championship, a leadership summit was also launched to encourage women to use golf in furthering their careers. In addition, Bevacqua facilitated relationships with state and local governments to bring the PGA Championship to historic public facilities at Bethpage Black in New York (2019) and San Francisco’s TPC Harding Park (2020).
Before joining the PGA in 2012, Bevacqua served as Global Head of Golf at Creative Artists Agency (CAA Sports). Prior to that, he was Chief Business Officer for the United States Golf Association (USGA), where he was responsible for all revenue and commercial activities. He also served as the USGA’s first Managing Director of the U.S. Open Championship, charged with running one of golf’s four major championships, while handling all legal business matters related to the event.
Having served as the World Golf Foundation Board of Directors’ Chairman in 2015, Bevacqua is also currently a leadership team member for the PGA World Alliance and contributed to the International Golf Federation’s work to return golf to the Olympics, beginning with the 2016 Olympic Games in Rio de Janerio. Additionally, he is a board member of RISE, an alliance of sports organizations that promote racial equality. The 2016 March of Dimes Sports Leadership Award recipient, Bevacqua was also a member of the “Forty Under 40” class of 2009 by Sports Business Journal.
A native of Bedford, N.Y., Bevacqua graduated from the University of Notre Dame magna cum laude (1993), with a B.A. in English. He earned a Juris Doctorate from Georgetown University Law Center, where he graduated cum laude (1997). He began his professional career in New York City as a legal associate at Davis Polk & Wardwell LLP, before joining the USGA. Bevacqua and wife, Tiffany, are parents of a daughter, Samantha Wells, and sons, Arthur William and Jake Dylan.