Paul Danforth is the global head of sales at CAA Sports, which, in 10 years since its inception, has become the foremost player representation firm and sports marketing agency in the U.S. A division of leading entertainment and sports agency Creative Artists Agency (CAA), CAA Sports represents more than 1,000 of the world’s best athletes, coaches, on-air broadcasters and other sports personalities, in addition to such world-renowned properties as the New York Yankees, Madison Square Garden, Golden State Warriors, San Francisco 49ers, FC Barcelona, Chelsea Football Club and Red Bull Racing, among others. Danforth is based in the New York office, where he oversees the agency’s sponsorship and athlete endorsement efforts globally.
Under Danforth’s guidance, CAA Sports has completed more than $3.5 billion in new sponsorship business on behalf of its clients and orchestrated precedent-setting agreements for the new Yankee Stadium; the marquee partnership deal at Madison Square Garden; the naming rights for the San Francisco 49ers Levi’s Stadium; and the recently announced Chase Center, the future home of the Golden State Warriors.
Danforth began his career in the NBA with the Detroit Pistons and the New Jersey Nets. In 1994, he joined the New York Mets in its ticket sales department. Danforth rose through the organization in corporate sales sponsorship, ultimately reaching the position of senior vice president of corporate sales and services. During his 13-year tenure, Danforth oversaw more than 90 corporate partnerships and finalized the Citi Field naming rights deal, which, at the time, was the largest naming rights deal in the county’s history. Danforth joined CAA Sports in 2007.
In 2010 and 2011, Danforth was recognized as one of SportsBusiness Journal’s Forty Under 40.
Danforth earned his bachelor’s degree in management from Hartwick College.