A fourth generation San Franciscan, Larry Baer has gained a national reputation as one of professional sports’ leading visionaries. Baer joined the team in 1992 as the executive vice president after he and Peter Magowan led the effort to assemble a new ownership group and negotiate the sale that kept the Giants in San Francisco. A limited partner of the ownership group, Baer was named chief operating officer in May 1996, team president in October 2008 and CEO on January 1, 2012. In his first year as president and CEO, the Giants won their second World Series Championship in three years. In 2014, the Giants won their third World Series title in five years.
As president and CEO, Baer serves as the club’s “control” person on all Giants, Major League Baseball and industry issues. Baer is responsible for the overall day-to-day functioning of the organization. Under his direction the Giants developed and constructed AT&T Park -- the first privately-financed Major League ballpark. Since opening in 2000, AT&T Park has been widely praised as one of the “best ballparks ever built.” The club has received unprecedented fan support – becoming one of only four teams to exceed three million in attendance eight consecutive years (2000-2007).
With the support of more than 30,500 full season ticket holders, the Giants sold out the 2011, 2012, 2013, 2014, 2015 and 2016 seasons and welcomed more than 3.3 million fans each year. The Giants have been the standard bearer in all of baseball for sponsorship revenue, and the ballpark continues to be one of the most popular venues in the country for special events. In 2008, AT&T Park was named Sports Business Journal’s Sports Facility of the Year, and in 2011 the Giants received Sports Business Journal’s Professional Sports Organization of the Year award.
Baer also serves as a key strategist and negotiator of the club’s major business and baseball transactions. This includes the Barry Bonds signing in November 1992, the naming rights agreement with AT&T (then Pacific Bell) in 1996 and other strategic business partnerships. He led the effort to host the 2007 All-Star Game in San Francisco and was the driving force behind the Giants partnership with Comcast to create a regional sports network for the Bay Area.
Baer worked closely with the Giants Baseball department on strategic signings that keep several key players in Giants uniforms for years to come, including Buster Posey, Madison Bumgarner, Hunter Pence, Brandon Crawford and Brandon Belt.
Baer also serves as Chairman and CEO of Giants Development Services, which is currently developing Mission Rock – a new, mixed use urban neighborhood located on a 25-acre site across McCovey Cove from AT&T Park. In 2015, the Mission Rock Project was overwhelmingly approved by San Francisco voters, garnering 73% of the vote. Once completed, Mission Rock will include more than eight acres of parks and open space, an Anchor Steam Brewery, 1,500 residential units, approximately 1.3million square feet of office space, a parking structure to serve ballpark and Mission Rock patrons, and 250,000 square feet of retail, restaurants, and public amenities. The project is currently in the entitlement phase with groundbreaking projected for 2018.
After earning Phi Beta Kappa honors at the University of California in 1980, Baer joined the Giants as the club’s marketing director. In 1983, he left the Giants to attend Harvard Business School, followed by positions at Westinghouse Broadcasting in San Francisco and New York. He next moved to CBS, Inc. in New York serving as special assistant to the network Chairman, Laurence Tisch. Baer returned to the Giants in 1992 after he and Magowan successfully concluded the purchase of the franchise.
Baer has been the recipient of a number of prestigious awards throughout his career with the Giants. This includes the San Francisco Distinguished Leadership Award for civic leadership (1996), “Sports Torch of Learning Award” by the Scopus Society of the American Friends of The Hebrew University (1995), and the Anti-Defamation League’s Torch of Liberty Award (2001). In 2010, Baer was the named the “Person of the Year” by San Francisco Boys and Girls Club, and in 2012 he was honored as the Harvard Business School’s “Alumnus of the Year.” In 2014, Baer was honored by the University of California Berkeley with its “Excellence in Achievement” award and received the Civic Leadership Award from the American Jewish Committee.
Baer serves on Major League Baseball’s Business and Media Board of Directors. He is a member of the Board of Directors of KQED, Inc.; the San Francisco Committee on Jobs; the Bay Area Council; NBC Sports Bay Area; and is a member of the Boys and Girls Clubs of America Pacific Region Board of Trustees. In August 2016, Baer was appointed by President Obama to the United States Holocaust Memorial Council, serving as a member of its Governing Board.
Baer and his wife, Pam, co-chaired the San Francisco General Hospital Foundation Campaign Committee in support of the new hospital, which opened in 2016 as Zuckerberg San Francisco General Hospital and Trauma Center.
Larry and Pam Baer reside in San Francisco with their four children.