Derek Belch is the founder and CEO of STRIVR Labs, Inc., a Palo Alto based company that uses immersive technology to improve human performance. Belch laid the foundation for STRIVR during the 2014 season with the Stanford Cardinal football team, when he was an assistant coach for the team while completing a masters degree in VR. His thesis project was exploring virtual reality applied to sports training and he worked with the Cardinal during the season to build and test the technology that is now STRIVR. STRIVR currently works with 25 professional and collegiate sports teams and several Fortune 100 companies, all of whom use VR to improve the performance of their players and employees. Belch holds three degrees from Stanford (BA Communication, MA Journalism, MA Media Studies), as well as an MBA from the University of Southern California. He resides in Menlo Park, CA, with his wife, Amelia, and son, Preston.