A senior adviser to the board and management of MP & Silva since 2015, Chris Lencheski was appointed to lead the global sponsorship division of MP & Silva, a full service global sports marketing agency in August 2017.
MP & Silva’s current sponsorship portfolio is heavily anchored in premium US properties, including the representation of Monumental Sports and Entertainment’s full suite of assets, the NY Red Bulls Arena naming rights, the Miami Heat jersey patch and the Gulf Cup. Chris is based in New York and will manage the company’s global sponsorship team across the Americas, Europe, Asia, and the Middle East.
With over 20 years of professional experience, Chris has authored industry-setting standards and practice guidelines followed by network and cable television groups to Fortune 500 companies. Most recently, Chris served as Vice Chairman and CEO of IRG Sports + Entertainment – A TPG Portfolio Company, encompassing more than 1,150 motorsports, live entertainment and corporate events annually at their venues and within their global racing series. Mr. Lencheski was retained to author and execute the corporate renewal of IRG Sports + Entertainment and under his leadership, they expanded into Australia, acquired content from NASCAR to Red Bull Global Rally Cross and orchestrated the return of IRG motorsports sanctioning bodies after a 19-year absence to global television and the development of a digital platform with the ESPN family of networks.
Prior to IRGSE, Chris Lencheski was President of Comcast-Spectators’ subsidiary Front Row Marketing and Analytics – FRMS was the commercial rights, sponsorship and analytics firm inside the greater Comcast-Spectacor ecosystem of stadiums, arenas, teams and properties. FRMS was acquired by Learfield Sports in 2015.
His work also included collaborations with the Americas’ Cup, EPL, the Olympics, Formula One and the World Cup. He was a multiple team owner in NASCAR, as well as owner of the Quad City Mallards – The IHL Affiliate of the Philadelphia Flyers. Mr. Lencheski is a graduate of Syracuse University and a three-term board member of the Syracuse University Falk College. Lencheski is an alumnus of Harvard Business School and an adjunct professor at Columbia University.