Chief Engagement Officer, Samsung Electronics America
Werner Brell joined Samsung Electronics America, as its Chief Engagement Officer. He has made a name for himself for creating world-class content and programming, and inventing new development, production, distribution and monetization strategies across all media platforms. In his current role, Werner spearheads Samsung’s passion point marketing efforts, as well as social media, to drive consumer engagement in new, innovative ways and continue to personalize and contextualize the Samsung brand in the United States.
Werner comes from Red Bull, where most recently he served as President of Red Bull Media House North America where he built and led a world-class team to develop and drive Red Bull’s successful content and digital media efforts with a coveted young audience.