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NATAN COHEN

Corporate Vice President, Brand Marketing
New York Life

Natan Cohen is a Brand Marketing leader at New York Life, focusing on the distribution of brand messages through paid media activities, the measurement of those activities and the underlying technology ecosystem that drives greater efficiency and targetability. After spending more than a decade at ad agencies developing strategies and executing plans for clients like P&G, Subway Restaurants, Verizon and BMW, Natan knows the importance of understanding audiences, the role of channels, and the outcomes brands want to drive. 
Sports has always played a major role in Natan's personal and professional life. From his LA fandom to playing D3 college basketball to managing sponsorship programs & activation for major brands, Natan considers himself a very lucky fanatic. 
Natan also holds a BS in Marketing from the Yeshiva University.