Mark Wright leads media strategy, planning and execution on behalf of all AT&T businesses. In addition, he drives all sponsorship strategy and negotiation efforts across sports, entertainment and culture for AT&T.
Mark manages all of AT&T’s national and local media investments, which include TV, 3-screen content, paid search, programmatic digital, social networks and emerging technologies. He develops strategies and programs to strengthen the company’s brand reputation amongst key stakeholders and strengthens AT&T’s competitive advantages.
He also leads numerous key sponsorship initiatives, including AT&T Stadium, AT&T Pebble Beach Pro-Am, AT&T Byron Nelson, the Masters, NCAA Men’s Basketball Championship, College Football Playoff National Championship and the Tribeca Film Festival.
Mark played an integral role throughout AT&T’s 2016 advertising and media agency consolidation review, which resulted in best-in-class integration of media and creative services.
Prior to joining AT&T, Mark served as Vice President, Media, Sports and Entertainment Marketing for Anheuser-Busch, Inc., where he directed media planning for the company's beer brands and managed sports, entertainment and local marketing efforts.
Sports Business Journal has named Mark both the “29th Most Influential Executive in Sports” and the “16th Most Influential Person in the NFL.” He was also one of Advertising Age’s “Media Mavens.”
Mark holds a bachelor’s degree in journalism/advertising from the University of Tennessee