Scott McCune is an experienced business leader and marketing executive with a unique global perspective, a deep appreciation for diversity and an outstanding record of creating value, developing people and building enduring relationships.
Scott is the Founder of McCune Sports & Entertainment Ventures (MS&EV), LLC working with brands, intellectual property owners, media, countries and startups on leveraging the passions of sports and entertainment to create new value for their respective businesses.
Prior to founding MS&EV, Scott had a successful 30 year career with The Coca-Cola Company and Anheuser-Busch Inc. where he gained significant skills and experience building global brands, leading and inspiring diverse organizations, planning and executing complex operations, innovating new approaches to the business, negotiating and maximizing partnerships, driving productivity and managing P&Ls.
Recognized as an industry leader, Scott and his teams negotiated more than $3B in deals and transformed how Coca-Cola leverages Strategic Partnerships, like the Olympic Games and FIFA World Cup into global platforms that drove the Company’s business around the world. Scott led Coca-Cola’s global strategies and organizations for Integrated Marketing, Media, Interactive, Experiential, Sports and Entertainment Marketing, Licensing, Global Events and Partnerships. These strategies added significant value to the business while generating more than $2B of productivity.
Scott gained an exceptional understanding of cultures and businesses around the world by working directly in more than 50 countries and indirectly in more than 180.
Scott serves on the board of directors of TENGA Media and several non-profit organizations.