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MAYU ARITA

Director, Electronic and Creative Media
GEORGIA POWER COMPANY

As Electronic & Creative Media Director at Georgia Power, Mayu oversees all the advertising, digital marketing, sponsorships, social media strategy and creative services of the company. As the official energy partner of Atlanta professional and college sports teams, she aims to provide engaging, memorable and branded experiences in-venue and out.

She is also responsible for leading the brand strategy and building awareness and demand for Georgia Power’s products and services and oversees a team of 45 marketing, communications, and creative professionals.

Prior to joining Georgia Power, Mayu spent over 10 years working on digital, web and social media marketing strategies for Fortune 500 brands across a wide array of industries including Food & Beverage, Consumer Packaged Goods, Home Improvement, Automotive and Financial Services.

Mayu was born in Toronto, raised in Hawaii and now resides in Atlanta. She is a graduate of the University of Hawai’I with a degree in Journalism and Ethnic Studies. She is an avid traveler, self-professed foodie and enjoys attending live sporting and music events.