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KRISTA MASSEY

Senior Vice President, Marketing Activation and Engagement
SUNTRUST BANK

Krista Massey currently serves as the lead for all movement, purpose, geography, sponsorship, community engagement and event marketing activity across the bank.  She joined SunTrust in April 2006 after serving four years with The Home Depot sports marketing team.  Ms. Massey began her career in 1993 with BellSouth Corp.  Krista held a variety of marketing and sales positions within the organization and was an original team member of the Cingular Wireless launch.  She left Cingular in 2002 as the Director of Sponsorships having developed and integrated programs with NASCAR, NCAA, and Special Olympics.

In a decade at SunTrust, Krista has distinguished herself by creating our consistent and strategic approach to marketing activation and sponsorship.   She has shown great leadership on the SunTrust Park project; helped build partnerships with the historic Ryman Auditorium in Nashville, the Atlanta Falcons, the Volvo Cars Open (the largest stand-alone WTA event in the country) several colleges and universities, and more; and received the 2014 Charles R. Yates Award for outstanding service on the Woodruff Arts Center campaign.

Krista attended college at The University of Georgia and holds an M.B.A from Mercer University.  She is an Atlanta native and now lives in Newnan, Georgia with her husband Chad and her two sons Drew and Jake.  Krista has also spent time volunteering with several organizations including Junior Achievement, WISE Atlanta (Women in Sports and Events), the Woodruff Arts Center, and teaching Sunday school at Newnan United Methodist Church.