Kevin O’Toole is the Vice President of Business Intelligence for the Cleveland Cavaliers and Quicken Loans Arena organization. The organization includes the Lake Erie Monsters (AHL), Cleveland Gladiators (AFL), and Canton Charge (NBADL). He oversees business analytics and data management to strategically capture, manage, and analyze customer data to optimize business processes across all revenue driving areas.
Since joining the organization in 2010 as the Manager of Strategy and Analysis, Kevin has helped transform how the organization analyzes data. He introduced a scientific method approach to sales and marketing that involves creating hypotheses, segmenting the customer base and using analysis to predict customer behavior. Kevin’s “big picture” approach to collecting data resulted in the re-organization of the analytics and data management teams to create the “business intelligence group,” or BIG.
Prior to his work with the Cavaliers, Kevin spent 10 years in the banking industry in senior leadership roles with PNC Financial Services and Capital One. He earned a B.S. in engineering from Widener University and an M.B.A. from Purdue University. Kevin serves on the board of the Irish American Archives Society and on the associate board of the Greater Cleveland Sports Commission. He currently resides in Avon Lake, Ohio with his wife and two daughters.