John Collins joined On Location Experiences (OLE) in December 2015 as Chief Executive Officer. Collins has overseen the company’s expansion with acquisitions and joint ventures in the travel, hospitality and events industries. With Collins at the helm, OLE’s expansion enables the company to deepen its existing core business and create unlimited new opportunities tied to major international events including the Super Bowl, for which OLE is the NFL’s official hospitality partner and the premier source for Super Bowl premium experience packages. With his expertise and experience, Collins has helped position OLE as a premium experiential hospitality business providing exceptional opportunities for fans in the world of sports and entertainment.
Collins came to OLE from the National Hockey League, where he served as Chief Operating Officer for nine seasons. He was the architect of a brand and business strategy that helped transform the NHL and drove unprecedented levels of popularity and financial growth. Over Collins’ tenure, the NHL grew from a $2B to a $4B industry, with national businesses averaging 18% annual revenue growth and 28% annual operating profit growth, while the league was recognized as Sports League of the Year twice. His accomplishments included a $2.2B media rights deal with NBC, a $5.2B landmark rights agreement with Rogers, and a groundbreaking $1B digital media rights partnership with MLB Advanced Media.
Prior to joining the NHL, Collins was a senior executive with the NFL for 15 years before being appointed CEO and President of the Cleveland Browns for the 2004-06 seasons.