Joe Januszewski is Executive Vice President, Chief Revenue & Marketing Officer for the Texas Rangers Baseball Club, reporting directly to team ownership. He is responsible for all club revenue streams, including Ticket & Premium Sales, Corporate Partnerships, and media sales. Januszewski also leads the ballclub’s Marketing, Promotions, In-Game Entertainment, Video Productions, Ticket Operations and Community Outreach departments, as well as the Texas Rangers Foundation. Joe has spent the last 19 years in various sales & marketing roles with three major league baseball teams, including eight seasons with the Boston Red Sox, serving as a Senior Vice President, before joining the Rangers in early 2011.
Joe is heavily involved in the design of the Rangers new $1.1 billion retractable roof ballpark breaking ground in Arlington this fall, scheduled to open in 2020. The Rangers are also building a $250 entertainment district contiguous to the new home of the Rangers. Texas Live!, a partnership with the Cordish Group, will open in mid-2018. Joe has oversight for all ticket and partnerships sales at the new ballpark and entertainment district. He also led the team’s efforts to secure a naming rights partner for both the current and new Rangers ballparks, resulting in a deal with Torchmark for Globe Life Park in Arlington, announced in February 2014 and the recently announced Globe Life Field, opening in April, 2020. The Rangers will also be selling all founding partnerships and premium seats for the new ballpark.
Joe has expanded the club’s digital ticketing initiatives, as well as adding more mobile technology-based enhancements to the fan experience in concert with Major League Baseball. He also launched Rangers Destinations, a travel program that has successfully brought fans on the road to several cities across the country over the past seven seasons, including Boston, San Francisco, San Diego, Chicago and New York to see the Rangers play.
In Boston, he was part of the team that managed the $275 million privately funded renovation of historic Fenway Park, leading up to its 100-year anniversary in 2012. In Joe’s tenure in Boston, the Red Sox corporate sales department grew revenues 300% and saw the number of sponsors increase 100% to over 100 corporate clients. Joe also oversaw Fenway Enterprises, which sells and operates non-baseball events at Fenway Park, as well as the operation of the team’s year-round tour and mascot programs. Januszewski built and guided the club’s membership programs, which include Red Sox Nation and Kid Nation.
Januszewski was the catalyst for the business team that led the successful acquisition of Liverpool Football Club for Fenway Sports Group in October, 2010. He also worked with Fenway Sports Management since its creation in 2004, serving as Senior Vice President selling local, national and international properties for the sales agency. Previous to coming to Boston, he worked for three years with the San Diego Padres. He started his professional sports career in his home state with the Rangers, working in the corporate sales department in 1999. Prior to that, he worked in the film industry in production for 10 years.
The University of Texas at Austin graduate has a bachelor’s degree in Radio-TV-Film and a Masters of Education specializing in sport management. He serves on the Advisory Board of the College of Education at UT-Austin, the Board of the North Texas Chapter of the Positive Coaching Alliance, the SMU Athletic Forum Board, is a Director of Bantu Rovers, a pro soccer club in Zimbabwe, and is on the Ambassadors Council of Grassroot Soccer, an international non-profit focused on eradicating HIV/AIDS in Africa. Joe and his wife Ashley live in Dallas with their five children.