Entering his 14th season with the Atlanta Braves and second season as president of business, Derek Schiller manages all business functions of the front office. Schiller oversees both revenue-driving departments such as corporate partnerships, ticket sales, licensing and merchandising; as well as service-driven departments including client services, community relations and public relations. In his role, Schiller sets the strategic vision for the Braves brand, guides revenue growth and champions innovation across all areas of the business.
Since the team’s 2013 announcement of SunTrust Park and its adjacent mixed-use development, The Battery Atlanta, Schiller’s role has expanded significantly to include the oversight of revenue, design, partnerships and the overall strategy of both venues.
As part of the Braves’ executive leadership team, Schiller was not only instrumental in securing plans for SunTrust Park and The Battery Atlanta, but also has played a pivotal role throughout the design and execution phases of the project. Collaborating with SunTrust Park architect Populous, Schiller and the executive team have tailored the ballpark to authentically represent the organization and its rich history, while creating unique fan experiences and pioneering first-of-its-kind technology. Schiller’s emphasis on innovation was the driving force behind many of these enhancements, along with a Comcast partnership that will make SunTrust Park the most technologically advanced venue in all of sport.
Outside of the ballpark, Schiller and the executive team have guided the philosophy behind The Battery Atlanta to ensure a seamless integration with SunTrust Park, in both an aesthetic and strategic capacity. Schiller’s focus on pursuing and cultivating relationships with tenants who align with the Braves’ and The Battery Atlanta’s mission has led to a robust landscape of tenants, including Comcast, Omni Hotels and Resorts, Live Nation’s Coca-Cola Roxy Theatre, and a multitude of restaurant and retail tenants.
In conjunction with Braves Chairman and CEO Terry McGuirk and Vice Chairman John Schuerholz, Schiller has been a key factor in guiding the front office to further increase sales and visibility, improve customer service and become an industry leader in technology and innovation.
Under Schiller’s direction, the Braves have introduced many technical developments including digital ticketing, variable and dynamic pricing, and a Customer Relationship Management system that has enhanced customer service and data management for both corporate partners and ticket holders. During his tenure, the organization has also placed a focus on expanding fan outreach by creating engaging content on Braves.com, Facebook and Twitter. All marketing outreach and brand campaigns also remain in Schiller’s responsibilities, including this year’s “Welcome Home” campaign.
Additionally, Schiller oversees all broadcasting relationships, which include Braves television partner FOX Sports South and FOX Sports Southeast, as well as the team's radio partner, Dickey Broadcasting, and their 150 affiliates across the Southeast.
Schiller joined the Braves in November 2003 as senior vice president of sales and marketing and was promoted to executive vice president of sales and marketing in August 2007. He came to the Braves after serving as vice president of sales and marketing for the Atlanta Thrashers hockey team since 1998. In that position, he led the development of the Thrashers as an expansion franchise in the National Hockey League, which included the management of all business operations and marketing.
Before joining the Thrashers, Schiller served as vice president of business development for the New York Yankees from 1996 to 1997. While there, he was responsible for all revenue-producing and related functions, including sponsorship sales, marketing, ticket and suite sales, publications, concessions and merchandising, fan services and licensing. He was instrumental in putting together one of the largest sponsorship deals in sports between the Yankees and Adidas.
Prior to joining the Yankees, Schiller was the executive director of Atlanta’s International Sports Plaza (ISP). He developed the first-ever private press center serving non-accredited press organizations during the 1996 Centennial Olympic Games and managed the hospitality venue during the Games in partnership with several Olympic sponsors.
Schiller earned a degree in engineering from Vanderbilt University. He is an executive board member of the Atlanta Convention and Visitors Bureau, a board member of the Jack and Jill Late Stage Cancer Foundation and the Atlanta Sports Council, a Metro Atlanta Chamber Board of Directors member, and an alumnus of Leadership Atlanta and supports a number of metro Atlanta charities. He also currently serves in a variety of roles for a number of MLB committees. Schiller and his wife Kristin and their two children, Luke and Carson, reside in Norcross.