Alex Martins, who has spent 30 years in professional sports management and rejoined the Magic in June 2005, was promoted to chief executive officer on
December 7, 2011. He previously served as president for more than one year and was the team’s chief operating officer from 2006-10. Martins also serves as
CEO of SED Development, LLC, an affiliate of the Magic which is currently planning an entertainment mixed use development across Church Street from the
Amway Center. Martins is also the team’s Alternate Governor to the NBA Board of Governors, as well as managing partner of the Lakeland Magic, Orlando’s
affiliate in the NBA G League.
Martins, who served in various senior-level management capacities with the Magic between 1989-98 and as the organization’s executive vice president of
marketing and franchise relations in 2005-06, oversees all operations of the club.
Included in the franchise’s success has been the largest season ticket base in franchise history in 2010-11 (14,200) and the most successful corporate sales
effort in franchise history in 2014-15. Amongst these records are the largest increase in attendance in the NBA over the five-year period, the most new sales
and season tickets sold in the league in two of the last five years, and the largest group ticket sales effort in team history last season, ranking first overall in the
NBA over the last two seasons.
Martins was instrumental in helping to secure the new state-of-the-art Amway Center in Orlando. The Amway Center is part of a public community venues
program that also includes a new Performing Arts Center and a renovation of the Citrus Bowl Stadium. The new Amway Center opened in October 2010. The
facility was named a finalist for the SportsBusiness Journal’s Sports Facility of the Year Award for two consecutive years, and captured the award in 2012.
Additionally, the Magic also contributed $20 million toward and constructed five community recreation centers throughout Orange County, Florida, as part of its
commitment to build the new Amway Center. The Amway Center was honored in 2013 with the Customer Experience Award during TheStadiumBusiness
Awards presentation held in association with TheStadiumBusiness Summit in Manchester, England.
Martins originally joined the Magic as director of publicity/media relations in April 1989. In September of 1996, he was promoted to senior director of
communications. He also previously served as the Chairman of the Board of the Magic Action Team Community Fund. The Magic Action Team Fund
developed into the Orlando Magic Youth Fund, which has distributed nearly $18 million to local nonprofit organizations during the last 23 years, including $1
million this season. Additionally, Martins served on the developmental board of the DeVos Sport Business Management Program at the University of Central
Florida. The program has been funded through a $9 million endowment by Rich and Helen DeVos and awards dual Masters degrees in Sport Management
and Business Administration.
Martins also has served as the senior vice president of marketing and branding for the NBA’s New Orleans Hornets, vice president of communications and
public affairs with the NFL’s Cleveland Browns and vice president of sports ventures with the Tavistock Group. At Tavistock, Martins served as tournament
director of The Tavistock Cup, a PGA Tour-sanctioned event.
Martins started his career as a student assistant in the Villanova sports information department, assisted in the Philadelphia 76ers public relations department
and was also the assistant sports information director at Georgetown University (1988-89).
Martins currently serves as a trustee on the board of the University of Central Florida, also serving as Chair of the Finance and Facilities Committee. He is
also past chairman of the Metro Orlando Economic Development Commission and The Central Florida Partnership, as well as past chairman of the Orlando
Community Construction Corporation, the entity responsible for the construction of the Dr. Phillips Center for the Performing Arts. Martins also has served on
the board of directors of the Orlando/Orange County Convention & Visitors Bureau, the Central Florida Commission on Homeless. He currently serves on the
Central Florida board of directors for Seaside National Bank & Trust, and on the Governor’s Council of the Orlando Economic Partnership.
In April 2015, Martins received the James B. Greene Economic Development Award, which is the highest honor bestowed by the Orlando Economic
Development Commission, and recognizes an individual whose work has contributed substantially to the economic prosperity of the region. In 2013, he was
awarded the 2013 Charles Andrews Memorial Hospitality Award for Community Leadership by the Central Florida Hotel and Lodging Association. The award
is CFHLA’s highest honor recognizing an individual’s achievements and contributions to the Central Florida hospitality industry as well as the community at
Following the tragedy at Pulse nightclub in June 2016, Martins was chosen by the City of Orlando to lead the board of directors for the largest fund for victims
of the shooting, the city-sponsored OneOrlando fund.
Martins earned his MBA from the University of Central Florida where he is a member of the College of Business Administration’s Hall of Fame. He also serves
on the Dean’s Executive Council for the College of Business Administration at UCF, and was honored with the opportunity to serve as Commencement
Speaker at UCF in August 2008 and serves on the UCF Board of Trustees.
A native of Kearny, New Jersey, Martins earned a Bachelor of Science degree in business administration from Villanova, where he graduated from in 1986. He
resides in Orlando, Fla., with his wife, Juliet, and daughters, Sophia (13) and Gabrielle (11).