Aaron is the Vice President, Digital Strategy & Analytics for the LA Kings & AEG Sports. With the Kings, he manages the analytics, database marketing, and technology departments, while also assisting in the definition of the team’s overall digital strategy. In addition to this role, Aaron works with each of the 6 sports teams owned and operated by AEG in a variety of capacities. Prior to joining the Kings and AEG, Aaron worked for the Oakland Raiders, Arizona Diamondbacks and Phoenix Suns. Aaron is a graduate of both Arizona State University & Boston University.