REGISTRATION AND EXHIBITS OPEN
WELCOME AND OPENING REMARKS
THE FUTURE FAN EXPERIENCE
You will hear how John Collins - On Location Experiences; Bryan Perez - AXS; Jamey Rootes - Houston Texans; and Jared Smith - Ticketmaster N.A., are creating next gen fan experiences and the role ticketing and hospitality play in the equation.
OUTSIDE THE (SPORTS) BOX: MAXIMIZING REVENUE THROUGH YIELD MANAGEMENT
FEATURED PRESENTATION: Eric Phillips, Senior Vice President, Pricing and Revenue Management - Delta Air Lines One goal with this year’s program was to bring you perspectives on yield management from outside the sports industry. In this featured presentation, you’ll hear how Delta Air Lines implements pricing and inventory strategies, how they manage distribution channels and how they project and manage revenue growth.
GETTING FANS INTO AND OUT OF THE BUILDING SAFELY AND SECURELY: HOW TECHNOLOGY CAN HELP
Advancements in ticketing technology have eased flow into buildings and improved ingress/egress. During this session, Chris Gallagher - Orlando City SC; Jim Mercurio - Levi’s Stadium; Britton Stackhouse Miller - Fortress U.S.; Dave Benway - Altitude Tickets; and Mark Camillo - Contemporary Services Corporation, will discuss the various technologies and safe guards that have been put in place to improve the fan experience now and in the future.
Hear how the NCAA is implementing ticketing and marketing strategies to increase attendance and revenue for 90 NCAA championships in 23 sports across three divisions, with Josh Logan, NCAA. Guest Moderator: Bernie Mullin - The Aspire Group.
DEVELOPING A WINNING CULTURE FROM THE COURT TO THE EXECUTIVE OFFICES
FEATURED INTERVIEW: Josh Pastner - Georgia Tech Men’s Basketball Coach Coach Pastner will share his philosophy for success, including how he identifies players that fit into his culture and how he motivates his team. You’ll see how these traits can be implemented when recruiting and motivating your sales team and other company departments.
INSIDE SPORTS, WHAT'S AHEAD: A LOOK AT YIELD MANAGEMENT
To build on the featured presentation on yield management, Kyle Brunson - Atlanta Hawks & Philips Arena; Greg Nortman - Dynasty Sports & Entertainment; Mike Bucek - Kansas City Royals; and others will discuss how they’re using yield management models in their organizations and how they’re consolidating brokers and managing the information brokers provide to sell more single-game and group tickets.
THE FUTURE OF THE SEASON TICKET HOLDER AND GROUP SALES
Season ticket holders and group sales are major revenue streams for all franchises and creating dynamic experiences for these segments is critical to sustain their business. You’ll hear from John Abbamondi - Madison Square Garden; Josh Bender, St. Louis Blues; and Jamie Brandt - San Francisco 49ers, as they discuss identifying prospects, marketing strategies, enriching the in-game atmosphere and establishing a long-term fan base. Guest Moderator: Bernie Mullin - The Aspire Group.
UNLOCKING FAN IDENTITY: THE FUTURE OF TEAM AND FACILITY ANALYTICS
What data tools are you using to learn preferences and sociographic fan information both within and outside the venue? How do you compile, manage and share these findings to create relevant, actionable plans? Jessica Gelman - KAGR; Aaron LeValley - AEG; Kevin O’Toole - Cleveland Cavaliers; Anthony Perez - Orlando Magic; and Jeremy Short - Kroenke Sports & Entertainment will share their insights on these questions and the future of data analytics.
ARE SUBSCRIPTION-BASED TICKETING MODELS THE WAVE OF THE FUTURE?
The success of the subscription-based ticketing model rolled out by Major League Baseball has started to gain traction among other leagues. During this session, Greg Foster - Experience; Martin Coco - St. Louis Cardinals; Mark Plutzer - MLBAM; and Fred Mangione - New York Jets, will share how they marketed this new platform, what they learned and their plans moving forward.
COCKTAIL RECEPTION BEGINS
NIGHT WITH THE HAWKS: AN IN-DEPTH LOOK AT THE NEWLY RENOVATED PHILIPS ARENA
Guests return to the International Ballroom. Presenter: Thad Sheely - Chief Operating Officer, Atlanta Hawks & Philips Arena.
NIGHT WITH THE HAWKS: FEATURED INTERVIEW
FEATURED ONE-ON-ONE INTERVIEW: Steve Koonin, CEO - Atlanta Hawks & Philips Arena
COCKTAIL RECEPTION CONTINUES
COCKTAIL RECEPTION CONTINUES
Continental Breakfast Hosted by
WELCOME AND OPENING REMARKS
THE FUTURE OF THE FRONT OFFICE
Amy Latimer - TD Garden; Alex Martins - Orlando Magic; Kevin Warren - Minnesota Vikings; and Chris Zimmerman - St. Louis Blues, will weigh in on all facets of the business, with emphasis on the strategies, technologies and enhancements they’re implementing to prepare their organizations for the future.
ALIGNING A CULTURE IN A MULTIPURPOSE ORGANIZATION
AMB Sports & Entertainment executives Darren Eales - Atlanta United FC; Scott Jenkins - Mercedes-Benz Stadium; and Rich McKay - Atlanta Falcons, will share their organization’s values and how those values drive decision making for all business units within the company. You’ll hear how they create value for their associates, customers, fans and community. Guest Moderator: Scott McCune - McCune Sports & Entertainment Ventures.
BUILDINGS OF THE FUTURE
Michael Holleman - Heery International; Melanie Lenz - Tampa Bay Rays; Dave Meis - MEIS Architects; and Bryan Sperber - Phoenix Raceway, will share the new generation of fan preferences impacting building design and what the facilities of the future will look like.
THE FUTURE PROGRAMMING MIX: SPORTS, CONCERTS AND MORE!
Mark Lamping - Jacksonville Jaguars, and Robin Phillips - AEG Presents Southwest, will share how they are using sports, concerts, festivals and other events to position their facilities as entertainment destinations 365 days a year.
DIVERSIFYING REVENUE STREAMS
What segments of business and new opportunities are organizations looking to monetize and what areas have the most growth potential? This cross-section of speakers, including Joe Januszewski - Texas Rangers; Lew Sherr - USTA; Shannon Miller - IBM; Mike Tomon - Legends North American Sports & Events; and Teddy Werner - Milwaukee Brewers, will weigh in on future revenue streams.
ARTIFICIAL INTELLIGENCE: HOW MACHINERY AND BIG DATA ARE SHAPING THE FUTURE
FEATURED PRESENTATION: We will hear from Paul Zikopoulos - IBM.
IN-DEPTH: SUNTRUST PARK/THE BATTERY ATLANTA
Mike Plant and Derek Schiller of the Atlanta Braves will outline how they secured, developed, created and opened a ballpark and mixed-use development simultaneously.
WHAT YOU'LL SEE AT SUNTRUST PARK/THE BATTERY ATLANTA
Prior to visiting the Braves' new entertainment district, Chris Allphin - Van Wagner Sports & Entertainment, will explain how he worked with the Braves to develop a premium products sales and marketing strategy, while also mentioning the sections to check out during the tour.
Guests will prepare to depart for the ballpark. Proceed to the hotel exit on M2 across from Morsel’s on Andrew Young Boulevard side of the Omni.
BUSES DEPART - TRANSPORTATION TO THE TOUR OF SUNTRUST PARK/THE BATTERY ATLANTA
WELCOME TO SUNTRUST PARK/THE BATTERY ATLANTA
Welcome Remarks and Q&A with John Schuerholz, Vice Chairman, Atlanta Braves & National Baseball Hall of Famer.
TOUR OF SUNTRUST PARK/THE BATTERY ATLANTA
RECEPTION AT THE CHOPHOUSE
FIRST BUS DEPARTS FOR OMNI ATLANTA HOTEL
7:30 PM - First bus departs for the Omni
SECOND BUS DEPARTS FOR OMNI ATLANTA HOTEL
8:30 PM - Second bus departs for the Omni
FINAL BUS DEPARTS FOR OMNI ATLANTA HOTEL
9:30 PM - Final bus departs for the Omni
During this session, brand representatives Mayu Arita - Georgia Power Company; John Cordova - The Coca-Cola Company; and Krista Massey - SunTrust Banks, will discuss how they promote and activate their brand message in and around the facility and what touch points they’re exploring to enhance the future fan experience.
WHAT YOU'LL SEE AT MERCEDES-BENZ STADIUM
The new Mercedes-Benz Stadium is one of the most anticipated venue openings in the sports and entertainment industry and, during this session, Benjamin Brillat - IBM; and Justin Wood - Dimensional Innovations, will outline their involvement with the new stadium and what areas to check out on the tour.
SESSIONS CONCLUDE AT THE HOTEL
Guests will prepare to depart for Mercedes-Benz Stadium.
DEPART FOR MERCEDES-BENZ STADIUM
Guests will depart from the International Foyer to walk over to Mercedes-Benz Stadium, arriving at Gate 2.
WELCOME TO MERCEDES-BENZ STADIUM
FEATURED ONE-ON-ONE INTERVIEW: Steve Cannon, CEO, Atlanta Falcons.
TOUR OF MERCEDES-BENZ STADIUM
Group will depart stadium and event concludes.