In his nearly 35 years with Learfield, Greg Brown has not only helped lead a remarkable evolution of the company, but of the collegiate sports landscape as well. Since 2009, he has served as the Learfield’s President and CEO, overseeing a growing sports marketing firm anchored by its core collegiate business of managing multimedia rights and sponsorship initiatives for 127 collegiate institutions, conferences and arenas nationwide.
Upon earning a degree from Truman State University, Brown’s Learfield career began in 1984 selling sponsorships for the Iowa State Cyclone Radio Network. Over the years, he continued to make his mark within the company. In 2004, he led the company’s college business as it experienced unprecedented visibility and growth from representing just six partner universities to more than 50 schools, conferences and associations in a 10-year timeframe.
More recently, Brown has directed Learfield into its next growth phase focused on creating dynamic solutions for its collegiate partners. Through targeted acquisitions and innovations, Learfield and its 1,300 full-time employees now provide its clients access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campuswide business and sponsorship development; and venue and technology systems through its affiliated companies.
SportsBusiness Journal recognized Learfield as the 2015 category winner for “Best in Property Consulting, Sales and Client Services” at the publication’s annual Sports Business Awards in New York City. As an extension of his commitment to Learfield and the industry, Brown was a Southwest winner in EY’s Entrepreneur Of The Year® 2017 Award - Technology & Media Services category. In 2012, Brown received a similar honor as Entrepreneur Of The Year® Award finalist for the Central Midwest, and SportsBusiness Journal named him the 23rd most influential executive in College Football.