Cheryl L. Levick
Founder and CEO
CLL Business Enterprises, LLC
§ Founder “Personalized Executive Training” program and
§ 35 years of “hands-on” collegiate athletic administration
§ 12 years as Director of Athletics at three Division I
In 2014, Cheryl founded CLL Business Enterprises, LLC, which provides one-on-one executive coaching and advisory
services to college athletic administrators and coaches. In addition, she is utilizing her 35 years of collegiate leadership
experience to provide consulting services to colleges and universities for sport program assessment, organizational
structure review, Title IX reviews, and strategic planning for athletic departments. She is a national speaker on
leadership in sport, conducts seminars on professional conduct and advancement for coaches and rising
administrators, and teaches an emerging leaders program to student-athlete groups.
Before starting her business, Cheryl served as Senior Vice President for Turnkey Search, starting their Collegiate Search
Division and providing executive coaching services. She spent five years as Director of Athletics at Georgia State
University, where she launched the school’s Division I football program, transitioned it from the FCS to the FBS, and
rebuilt the men’s basketball program. While at GSU, she rebranded the athletics program, developed a master facility
plan, and managed 16 sports and a staff of 105.
Cheryl also served as Senior Associate Director of Athletics at the University of Maryland (UM); Director of Athletics at
Saint Louis University; and Director of Athletics at Santa Clara University. At each institution, she managed all day-today
operations, budgets, fundraising, facilities and capital projects.
Additionally, Cheryl spent 12 years as Senior Associate Athletics Director at Stanford University. There, Cheryl served
as Deputy AD/COO of the athletic department, managed a $30 million budget, oversaw 33 varsity sports, supervised
eight Olympic coaches and won 42 National Championships during her tenure. Prior to Stanford University, she served
in positions at the Pac-10 Conference office and the NCAA national office.
She has served on numerous boards including the Atlanta Sports Council, St Louis Sports Commission, San Jose Sports
Authority, the Division IA Athletic Directors’ Association, and the Executive Board of the National Association of
Collegiate Athletic Directors (NACDA). She has chaired the NCAA Committee on Women’s Athletics, the NCAA
Women’s Gymnastics Committee, and the Local Organizing Committee for the 1999 Women’s Final Four.
Cheryl’s recent honors include being selected as a Sports Business Journal “Game Changer” in 2011 and inducted into
the Slippery Rock University Athletic Hall of Fame in 2013. St. Louis Business Journal selected her as Most Influential
Leader in Sports and Entertainment in 2007 and her peers selected her as the Athletic Director of the Year for NCAA
Division I Central Region in 2005-06 and the National Association of Collegiate Athletic Women Administrators
(NACWAA) Administrator of the Year in Division IA in 2000.
She earned her Bachelors of Science in Education from the University of Missouri and her Masters of Science in
Athletic Administration from Indiana University. Her family: daughters Heather and Melissa, son-in- law Michael and
grandsons Brady and Chase reside in Los Angeles, California.