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Adam Dettman

Director, Sports and Entertainment Marketing
MillerCoors

Adam Dettman
Director, Brand Experience
MillerCoors

Adam is responsible for leading MillerCoors brand experience efforts across sports, music and entertainment marketing.  Adam has led enterprise strategy, investment planning and sponsorship negotiation since joining MillerCoors in 2012.  Prior to MillerCoors, he spent two years at GMR Marketing leading sports and music activation work across MillerCoors portfolio of brands.  Adam has spent more than 15 years in brand, retail and sports marketing building innovative marketing strategies and driving growth for some of the world’s most recognized beverage brands, including The Gatorade Co. and Jim Beam Brands.  Adam received his Bachelor of Arts from Alma College and a Master in Business Administration from the Kellogg School of Management, Northwestern University.