Ronnie Tucker, Senior Vice President, Marketing and Digital, New York Road Runners
Veronica “Ronnie” Tucker joined NYRR in June 2012 and is responsible for building and leading the NYRR Brand Marketing and Communications team. She has a 25-year track record of integrating marketing strategy into digital content, traditional and social media, creative and partnerships.
Tucker leads her team in managing all branding, communications and revenue generating initiatives around NYRR’s 50+ annual events, including the TCS New York City Marathon, as well as digital products and youth and community programs. She established NYRR’s first ever brand strategy and led the creation of the new TCS New York City Marathon brand identity and multiple marathon advertising campaigns, resulting in YOY brand growth. Her team recently launched NYRR’s new youth brand identity, Rising New York Road Runners, impacting over 265,000 kids nationwide and handled all marketing and branding duties around the NYRR RunCenter, a community running center located in mid-town, New York City.
As the leader of NYRR’s content team, Tucker has built out the digital and social media team; created a content marketing strategy; and prioritized communications across the key channels of web, social, mobile, and email, bringing social media to the forefront of NYRR’s community driven communications strategy.
Prior to joining NYRR, Tucker worked on the agency side of the business where she managed client account teams and delivered strategic planning and integrated programming for client businesses. Before that, she was senior director of partnership marketing at the USTA, managing annual partnership marketing activity for all professional tennis events in the United States, including the US Open and US Open Series. Additionally, she was the director of brand marketing at InBev USA, where she oversaw the development of national marketing strategies for such brands as Rolling Rock, Labatt Blue and Beck’s. She has also managed marketing planning and activations for other large client accounts such as IBM, Pepsi and Chase Bank.
Tucker resides in Wilton, CT with her husband and two children. She is a die-hard hockey mom and can be frequently found at a hockey rink on the weekend.
She is a recipient of the Sports Business Journal Class of 2014 Women in Sports Game Changer award.