Jill Gregory, NASCAR Senior Vice President and Chief Marketing Officer, is an accomplished industry veteran with a wealth of knowledge and world-class sports marketing experience from the client, agency and sports property perspective.
In her role, Gregory oversees the marketing department at NASCAR, to include brand marketing, social media and insights and analytics, among other functions.
In 2016, Gregory revised NASCAR’s marketing strategy so the organization now leads with fan engagement and digital and social media first, which has been reflected in the popular “Ready. Set. Race” marketing campaign. The #Hashtag500 social media program that Gregory spearheaded saw the highest volume of NASCAR-related conversation ever measured on record, and was recognized at both the 2016 Cannes Lions and CLIO Sports awards.
Gregory has led NASCAR’s Industry Services department since joining the sanctioning body in July 2007. In 2015, she also assumed leadership of NASCAR Marketing and is responsible for initiatives designed to reach and engage avid fans, as well as cultivate new fans among millennial, youth and Hispanic audiences.
In August 2016, Gregory was named Chief Marketing Officer.
Prior to joining NASCAR, Gregory was Senior Vice President of Motorsports Marketing for Bank of America, where she negotiated the bank’s entry into NASCAR and established sponsorship relationships with NASCAR, teams and tracks in the NASCAR Sprint Cup Series.
Before taking her position at Bank of America, Gregory was Director of the NASCAR Sprint Cup Series marketing program for Sprint NEXTEL, managing all elements of the re-branding of the NASCAR Winston Cup Series to the NASCAR NEXTEL Cup Series, as well as the marketing programs around the entitlement of NASCAR’s top racing series. During that time, she built and managed the cross-functional team responsible for the overall launch and management of the NASCAR NEXTEL Cup Series program.
Gregory was selected as a winner of the annual Charlotte Business Journal “Women in Business Awards” in 2013 for her achievement in business and the community. In 2011, she was named to the inaugural class of “Game Changers: Women in Sports Business” by SportsBusiness Journal and SportsBusiness Daily — a national honor that recognizes women who bring ideas, solutions and perspectives to the sports business. She has also been featured in publications such as Marie Claire and Bizwomen, part of The Business Journals’ family of publications.
Gregory earned a bachelor’s degree in journalism from California Polytechnic State University in San Luis Obispo, Calif. She is a current member of the Board of Directors for The NASCAR Foundation and was the 2015 Corporate Walk Chair for The Leukemia & Lymphoma Society’s Charlotte Light The Night Walk.