PCG SportsDesk is an innovation factory that delivers strategy and digital media solutions for global clients. Discretely focused on the sports and entertainment industries, PCGSportsDesks’ focus is on creating revenue for clients through creativity and innovation. PCG SportsDesk’s unique proposition is marrying the art and science of strategic marketing through data analytics and insights, strategic big ideas and digital media activation. PCG SporsDesk partners with sports industry leaders including the Cleveland Cavaliers, Chicago Cubs, Hendrick Motorsports, FELD Entertainment, Cricket Australia and the International Cricket Counsil in solving an array of strategic business issues..
Prior to SportsDesk Media and PCG, Eric was Senior Vice President at MediaLink, a strategic advisory firm specializing in media and marketing. MediaLink helps Fortune 100 clients navigate and profit from the evolving media/marketing landscape; emerging tech and media companies hire MediaLink to accelerate their growth and define new business strategies; and private equity and VCs bring us in to advise on investments and acquisitions.
From 2008-2013 Eric led engagement teams working with clients Anheuser-Busch, Coca-Cola, AT&T, GOGO Inflight Internet, Microsoft, JCPenny, Major League Soccer, Sports Media Ventures, SponsorHub, Skype, Millennial Media, Clear Channel and Bazaarvoice.
Prior to joining MediaLink , Eric spent 14 years with AT&T in various marketing and advertising positions. Eric spent the final 6 years as the Executive Director of Sponsorships and Events where he oversaw global sponsorship strategy, contract negotiations and development and implementation of industry-leading marketing activation programs. Eric oversaw an organization of 50+ people, a sponsorship portfolio of 55+ best-in-class partnership and an annual operating budget in excess of $150M. Partnerships led by Eric included the US Olympic Committee, The Masters, NCAA, Williams Formula One, PGA Tour and numerous MLB, NFL, NBA and NCAA team properties and Music and Entertainment partnerships.
Eric holds a BBA in Finance/International Business from Baylor University. He is on the executive committee of the advisory board for Baylor’s Sports Sponsorships and Sales (S3) major and is on the Advisory Board for Sports Media Ventures, a leading sports digital media company and SponsorHub. Eric resides in Dallas, TX with his wife, Sylvia, and four children.