Deirdre joined Whistle Sports Network at its launch in early 2014 and oversees all aspects of their global Brand Partnerships initiatives including Sales, Marketing Solutions and the Branded Content Studio. Over the past 3.5 years her team has forged partnerships with top Fortune 500 sports marketers across a variety of categories including Insurance, CPG, Apparel, Retail, Snack Food & Beverage and QSR brands among others. She has over 18+ years in the digital media and sports sponsorship industries and has held senior and executive positions at MLB Advanced Media, Yahoo! Sports, Rivals.com and ESPN. Deirdre resides in Rye, NY with her husband and her two young sons.